Social strategy
Retail Horizon, a mid-size fashion retailer, had a scattered social presence with inconsistent content, low engagement, and minimal impact on in-store or online sales. They needed a unified strategy that would build community, drive traffic, and support their omnichannel goals.
The challenge
Their social channels operated in silos with no clear brand voice or content strategy. They were posting frequently but without purpose, and their audience had plateaued. They wanted to compete with larger retailers while staying true to their identity as an accessible, trend-aware brand with a loyal local following.
Our approach
We conducted an audience and competitive audit, then built a content and channel strategy tailored to their strengths. We prioritised Instagram and TikTok for their visual, fashion-forward positioning, established a content calendar with clear themes, and integrated social into their broader marketing funnel. We also trained their team on community management and introduced UGC and influencer collaborations.
- Social audit and audience research
- Channel strategy and content pillars
- Content planning and production support
- Community management playbook and influencer programme
Results
Within six months, engagement rates increased by 180% and social-driven traffic to their site more than doubled. They saw a measurable uptick in store visits attributed to social campaigns, and the new structure has given them a scalable framework for ongoing content and growth.