Brand refresh
When TechFlow, a leading B2B software company, approached us, they had outgrown their original brand identity. Their visual system felt dated, messaging was inconsistent across touchpoints, and they struggled to stand out in a crowded technology market.
The challenge
TechFlow needed a comprehensive brand refresh that would modernise their look and feel without losing the trust they'd built over twelve years. They required updated positioning, a new visual identity, and guidelines that internal teams and partners could easily follow.
Our approach
We began with a discovery phase: stakeholder interviews, competitor analysis, and audits of their existing collateral and digital presence. From this, we developed a clear brand strategy anchored in their core strengths—reliability, innovation, and human-centred design.
- Brand strategy and positioning framework
- Visual identity system (logo, typography, colour palette)
- Messaging architecture and tone-of-voice guidelines
- Brand application across digital and print touchpoints
Results
The refreshed brand launched across all channels within six months. TechFlow reported a 40% increase in brand recall in post-launch surveys, and their sales team noted stronger engagement in early-stage conversations. The new system has since been rolled out across 14 markets.